Our Story

Our story begins where any epic adventure should; an insatiable curiosity and love for high quality food. A few characters in this tale have come and gone since many a moon ago; the year of two thousand sixteen…

We Grow our own Beef & Lamb

Authentic farm gate to dinner plate…

Huddle in and hear the tale of

Karapiro prime

Our story begins where any epic adventure should; an insatiable curiosity and love for high quality food. A few characters in this tale have come and gone since many a moon ago; the year of two thousand sixteen…

On that fateful day, one brother visited another and to his surprise a parcel was delivered containing a selection of the finest beef and lamb cuts he had ever seen. “Where on this fine Earth did you order those from, brother?” he asked alarmingly. “Why, a friend of mine grows these fine animals. For other than friends and family, they tend to end up on plates in other countries”, he responded.

It was at that moment that the two devised a brilliant and generous plan. “Why can’t everyone get their hands on this stuff as well, brother?” the brilliant brother asked. “That’s an astounding point you raise, brother”, the other said. “I think we’re on to something here. Shall we pursue this?” one asked. “Yes, let’s.” the other agreed.

From that day forward, several impactful characters came in and out of the journey and today there are 3 brothers. The brothers 3 are now supplying some of New Zealand’s highest quality beef & lamb to their local village, Auckland. A man who builds and farms, an overly personable man who wires electrical structures and a man who is proficient at using a tool called, computer. With their different backgrounds, they have drawn on their skills and created what is now, Karāpiro Prime.

Karāpiro Prime grows its stock in Karāpiro and Whangamatā. As stated earlier in our story, the product is grown and nurtured in way that is fit for dining plates overseas. Stock that roams free on green pastures will always produce results suited to the overseas palate. No longer! Karāpiro Prime is reserving some of it’s best stock for the townsfolk of the land it comes from; New Zealand. All of the product comes packed tightly using a machine called a vacuum-packer. This apparently keeps air out to help the meat last much longer.

So friends, follow Karāpiro Prime on their journey and make sure you pledge yourself to The Mailing Basket to make sure you get the trade specials and event invitations!

Quality, Expertise, Mouth- Watering Goodness

Our Vision

As the farmer and the butcher, we aim to bring about change to how New Zealander consumers think about the meat they purchase. Whether a small amount or a lot, we have a variety of customers who have needs that we aim to cater to, individually.

The most common form of meat purchases take place in supermarkets, and anyone that’s has had a decent cut before knows that a supermarket is the last resort. We aim to provide export quality beef & lamb at prices that can not only compete with other butchers, but in some cases; supermarkets.

The ultimate vision is to raise the level of expectation that New Zealand customers have for the quality of meat they purchase which should be at a price that is affordable, yet fair to both us; the farmer and you; the customer.

 

Our Farmland

We grow our animals on the lush, green pastures of Karapiro, Waikato. We have an advantage for quality as we have been a farming family for generations and our farm is green all year round with a natural river that runs through the middle of it.

Our Process

After our stock roams, eats and grows on our farmland, it’s then prepared to be sent to anyone lucky enough to get their hands on it.

For you, our product is delivered whole to our butchery in Massey, Auckland where it is then masterfully prepared by our head meat technician; James.

James oversees all aspects of our butchering, packaging and delivery processes and we love him. Once you’ve had the opportunity to cook some of James’ delicious cuts, you’ll be ready to order your next batch. 

Testimonials

Facebook Reviews

Karapiro Prime
5.0
powered by Facebook
Tina Lawson
Tina Lawson
2019-08-05T08:23:14+0000
Wow! Found these guys at the Coatesville markets yesterday! Absolutely sensational small goods! Being keto I was surrounded in food but all I wanted was some decent sausages! No fillers and full of fat! Pork sausages were amazing so full of flavour! But the hit tonight for dinner was the beef and cheese sausages! Now I hate blue cheese and he kept that part a secret knowing I wouldn’t eat them ...they were amazing 😉 I’m now sold! 😂😂 first order coming soon!read more
Zoë Stone
Zoë Stone
2019-05-30T19:55:59+0000
We received our first meat order of Karapiro Prime right to our door and I need to tell everyone what they're missing! I did an in depth price comparison with our standard local butcher and Karapiro Prime is either cheaper or you get more meat for the same price, so the total cost of our fortnightly shop is slightly less even though it includes free home delivery. It tastes better and it's a one stop shop. Everything is free range and farmed ethically and sustainably. So stoked! https://karapiroprime.co.nzread more
Ben Whitson
Ben Whitson
2019-03-12T01:24:27+0000
I first found these guys at the La Cigale market in Parnell, and was really impressed by their selection. Now they've moved into their own shop in Massey, and it's now my go-to butcher! Really friendly team, and happy to go out of their way to see you right. Really impressive pricing for a local butcher, clean, tidy and impressive quality meats.read more
Roland Scott Tauamanu Powell
Roland Scott Tauamanu Powell
2019-02-20T04:01:42+0000
awesome cuts of meat and a bloody amazing group of blokes running it 💯
Haylee Wallace
Haylee Wallace
2019-02-13T00:47:34+0000
Awesome service, great products
Liam Mason
Liam Mason
2019-02-02T05:19:37+0000
What is this witchcraft!? The meat here is incredible! Tried a bit of everything, beef, lamb, chicken and pork! Get it in your mouth! #WinterIsComing #FreezerWillBeStockedread more
Luke Warner
Luke Warner
2019-02-02T05:15:48+0000
Just wow.... we have just had all Karapiro Prime meat at a stag do... I can't recommend this place enough! Thank you so much team, we'll be back soon!
Ryze Shyne
Ryze Shyne
2018-12-06T11:39:15+0000
Best Meat on the Planet! Only buy from the Best thats Karapiro Prime!
Luke Bilbrough
Luke Bilbrough
2018-06-25T05:17:24+0000
Best steak I've had in the country. Great lads who run the gig too. Highly Recommended.
Paula Francis
Paula Francis
2018-03-27T10:21:16+0000
The steak has amazing flavour! Tender juicy and straight up yum!! Thank you I will be back for more!!
Dan Samuta
Dan Samuta
2017-12-01T22:39:51+0000
You really do get the most bang for your buck with these products. Had a brisket and rib roast together in the slow cooker for 12 hours which went down a treat for 13 hungry adults. They left raving about the meat. Couldn’t be any happier with the customer service too. Real friends recommend that their friends try Karapiro Prime!read more
Amanda Lee
Amanda Lee
2017-09-24T09:27:24+0000
Really flavourful beef and love the more unusual cuts. Really good value for money and you're all great to have a yarn with. The lamb rump (fat cap on) is getting defrosted this weekend and I'm sure it will be as delish as the beef. Keep up the good work guys!read more
Rafael Marins
Rafael Marins
2017-07-19T06:02:47+0000
Best meat I've tried in New Zealand! Great work guys!!!
Jagrut Lallu
Jagrut Lallu
2017-07-10T01:04:35+0000
Ajay Ccf
Ajay Ccf
2017-06-27T01:55:06+0000
Hugh Lloyd
Hugh Lloyd
2017-06-21T06:32:47+0000
Next Reviews